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SAMW 2022 Conference Quotes

Selected quotes from 2022 Conference speakers:


Mairi Gourgeon

Mairi Gougeon MSP, Cabinet Secretary for Rural Affairs and Islands, speaking at the end of the week in which she unveiled the Scottish Government’s consultation on its forthcoming Agriculture Bill, told SAMW members and guests: “Livestock is essential and will continue to be essential.”






Sarah Miller

Sarah Miller, Chief Executive, Quality Meat Scotland, talking about the consumers of 2030: “Our research shows that 62% of consumers (in 2030) will be ‘eco actives’. That means they will be taking the effect of the environment into account when making purchasing decisions. This presents us with an opportunity when you consider that emissions from livestock are much lower than the global average.”





Lesley Ann Gray

Lesley Ann Gray, Strategic Insight Director, Kantar Scotland: “Scotland’s red meat sector is in a prime position to give shoppers what they are looking for with 40% of Scotland’s eco-actives looking for country of origin and a similar number for an animal welfare stamp on packaging.”