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Rave reviews for Scotch Beef at top London restaurant

One of London’s most talked about new places to eat has credited the Scotch beef it serves for helping win rave reviews. Michelin-starred chefs and top food critics have been some of the first to book a table at The Devonshire, near Piccadilly Circus, since its opening in November.


The Devonshire Beef Room. Photo credit – Mike Taylor

Charlie Carroll, founder of the well-known Flat Iron steak restaurants, who is behind the new venture with business partner Oisin Rogers, commented: “It is very rewarding to be on the radar straight away after opening.”

   Selected by three Michelin starred chefs for Sunday lunch in its first week, and applauded by influential reviewers like Giles Coren (The Times), The Devonshire team source their all-important beef from SAMW member, AK Stoddart, prompting Charlie to declare that the Scotch Beef they’re serving stands ‘toe-to-toe with the finest from anywhere in the world’.

   Responding to such praise, Sarah Millar, CEO of Quality Meat Scotland, said: “This is a wonderful example of the farm to high-end tables that Scotch Beef, as a brand and a product, can achieve. The team at Stoddart’s has invested great care in ensuring that the meat supplied to Charlie, and his team, is consistently of exceptional quality with a fantastic associated story of dedicated farmers producing livestock to the highest of standards, from the landscapes of Scotland.”